Vegan Product Review: Freedom Mallows

Marshmallows have always been one of my favorite confections. As a kid, I remember biting into my favorite marshmallow sandwich cookie and admiring the porous texture, the cross-section of the cookie crumbles my teeth pushed into the bouyant marshmallow. I’ve long been reporting on vegan marshmallows (see posts here for posts from 2007 – today,) even though marshmallows, by design, are processed and made up mostly of a variety of sugars and stabilizers. But they’re not trying to be anything else.

I was surprised to learn that vegan marshmallows were not easy to get in Germany. The all-vegan stores had imported Dandies from Chicago Vegan Foods. So upon my return, still reeling from the many European vegan delights I enjoyed abroad, I researched the European vegan marshmallow situation. I was excited to find a vegan marshmallow from the United Kingdom, Freedom Mallows. I ordered a few bags and had to wait till they were restocked and shipped across the pond.

Though they’re a bit yellow-ish, the taste and texture is just like non-vegan marshmallows. These are not an elevated gourmet marshmallow; they’re the real deal nostalgic marshmallow you remember.

Check out the cross-section–they’ve got those porous, springy air holes so essential to a bite and its mouthfeel. Yummy. Another great vegan marshmallow option.